High-energy leader and innovator with over a decade of experience in production/program management roles, possessing the problem-solving expertise, leadership skills, and critical approach that are fundamental to success.
HIGHLIGHTS
Leadership @Pinterest: I started at Pinterest with 3 direct reports, and by my 6th month on the job, I was leading a high-performing team of 12, a team referred to as the “most efficient at the company.” One of my direct reports said “Never have I had a manager that cared so much, not only about my work, but also my career. She’s always mentoring and pushing me to ensure we hit goals along a steep, planned trajectory. We have regular feedback conversations and a continued open dialogue regarding my performance.”
Verizon Wireless Campaign @Apple: I led the effort for the largest campaign iAd (Apple’s advertising arm) had ever done. I collaborated with sales and accounts teams to brainstorm how our feature set could satisfy Verizon’s campaign KPIs, and created a detailed project plan mapping out workflows and budget for a series of custom ad units. After months of shepherding the campaign through the design and development processes, I provided around-the-clock support during the timed platform takeovers, pacing gift code delivery throughout the day. The campaign was a success and led to a greater YoY investment.
Skills & Experience
Creative
Design
Ideation
Synthesis
Testing
Strategy
Storytelling
Guidance
Feedback
Leadership
Building Teams
Scaling Teams
Motivation
Presentation
Innovation
Collaboration
Targeted Comms
Skills mapping
Trajectory mapping Efficiency
Reporting
Problem Solving
Process Design
Optimization
Pinterest (04/16-08/17) - Lead DPM / Head of Production
Built and led a team of 12 producers responsible for the seamless execution of all product and brand work
Maximized efficiency by developing and shepherding the first project management system
Developed a process to examine the cross-pillar impact of projects, mitigating the risk of duplicative work or gaps
Managed operations for a design team of over 60, including on boarding, review cadence, and education
Apple iAd (07/14-04/16) - Sr. Producer
Produced custom ad experiences for global advertisers including P&G, Verizon, Target, Pepsi, GM, AMEX Verified campaign analytics, tracked KPI achievement, and reported metrics to agencies and clients
Assigned and tracked resources, time, and budget for all projects handled through the East and Midwest regions
Trained LATAM creative agencies on bespoke ad creation with proprietary tools
Macy's (12/09-07/14) - Sr. Producer
Right-hand woman to Creative Director, interpreting and relaying actionable feedback to designers
Developed creative solutions that satisfied campaign objectives seamlessly across multiple platform
Partnered on a task force for innovation; optimized workflow, quality management, and planning processes
Built and nurtured a high-performing team through customized leadership development plans
Interpolls Rich Media (11/07-12/09) - Producer
Collaborated with clients and agencies to plan multi-platform, multi-phase rich media campaigns based on KPIs
Translated best practices into strategies for design, engineering, and sales
Developed strategic rich media campaigns for major clients such as Unilever, Johnson & Johnson, Fox
Interpreted campaign reports; educated publishers, agencies, and clients on the proprietary reporting tool
Schwartz & Benjamin Footwear (02/06-11/07) - Production Associate
Ensured production schedule alignment, including orders from multiple vendors
Merchandised samples for external PR teams’ advertising needs
EDUCATION
AGILE @General Assembly
Design @School of Visual Arts, Parsons
MBA started @Baruch College
BA @Tulane University
TOOLS
Illustrator, Photoshop, Lightroom, Camera Raw, Bridge, InDesign, Sketch, Invision, Keynote, Powerpoint, JIRA, Trello, Asana, Basecamp, Dropbox, Excel, Visio, Project, Omnigraffle, MS Project, Smartsheet